Case study
Jikoo
Website for a Nigerian food delivery brand — for people ordering, restaurants, and riders.

Problem
Jikoo isn't one audience. Hungry people want dinner. Restaurants want more orders. Riders want a shift. The site had to talk to all three without feeling like a generic food template.
Approach
Separate pages for customers, vendors, and riders, under the same brand. The motion is there to tell the story, not to decorate. The actual ordering happens in the app — this site is how you find it, or how you join as a restaurant or a rider.
Result
Customers, restaurants, and riders each get their own page. Same brand, three stories — made to send people to the app, or to sign up as a vendor or rider.